Balance between medical credibility and emotional connection
One of the main challenges was finding the balance between medical credibility and emotional connection. Too clinical, and the design would feel cold; too playful, and it would lose authority. Through iterative testing and visual refinement, we achieved a tone that feels reassuring, expert, and human. Another challenge was presenting complex information simply, solved through structured layout, iconography, and concise copywriting that make the page easy to scan and trust.






