Admission Campaign for D. A. Tsenov Academy of Economics – Svishtov
Print & Layout
Tech Stack
Reimagining How a University Speaks to Its Future Students
For the D. A. Tsenov Academy of Economics in Svishtov, I led the full creative direction and design of their student admission campaign. The project combined creative concept development, communication strategy, and the complete visual design across both print and digital media.
One of the main challenges was to balance the academic identity of the university with a fresh, attention-grabbing creative approach that would appeal to prospective students. Another key challenge was navigating a long and detailed approval process, as every visual and message had to meet the university’s high standards and institutional guidelines.
Project Scope
The project scope was extensive. We organized and art-directed a photoshoot featuring real students and campus life, creating a strong library of authentic visuals for use in all campaign materials. The campaign included:
- Print materials: two types of brochures, posters, and large outdoor banners.
- Digital assets: visuals and formats optimized for social media.
Branded stationery for the university, including notepads, folders, and pens.
The result was a cohesive and refined visual identity that respected the university’s traditions while presenting it in a modern and inspiring way, helping the Academy connect with the next generation of students.
Creative Materials Overview
Campaign Highlights
