Hi, I’m Kremena. UX/UI designer based in Sofia
Good design feels simple so users feel it works
The Short Story Behind the Screens
About me
Before I moved pixels, I moved paper. With 10+ years in graphic design and a deep love for clarity, I now craft user experiences that feel effortless and leave a mark.
Over the last three years, I strategically transitioned my focus from traditional graphic design to the dynamic field of UX/UI design. This shift was driven by my enduring passion for technology and the desire for continuous learning.
While print design no longer offered significant new challenges, UX/UI presents a stimulating, ever-evolving landscape where I can constantly embrace new technologies and methodologies, which is a key priority for my professional growth.
Let’s make things that feel as good as they look.
Аrea of competence
How can I help bring your ideas to life
services
UX/UI design
- UX Research – Competitor analysis, user personas, flows and behavior mapping
- Usability Testing
- Information Architecture
- Wireframing & Prototyping
- UI Design
- Design Systems & UI Libraries
- Custom Illustrations & Iconography
01
Website Design
- Website redesign
- Website structure & content planning
- Wireframing & layout design
- UI for desktop & mobile
- Responsive design & accessibility
- Design handoff & dev-ready assets
- WordPress support & custom visuals
- Visual storytelling & image direction
02
Graphic design
- Print & Layout
- Book cover design
- Editorial & book design
- Marketing materials
- Social media visuals
- Typography & layout systems
- Art direction & concept development
- Custom illustrations & iconography
03
Designs with Purpose & Impact
From digital platforms to printed stories, each project is a mix of research, structure, and visual clarity. Explore how I solve problems through design and bring ideas to life with purpose and precision.
Projects
UNIBERG
link to UNIBERG project
UI/UX design
link to UNIBERG project
DVRS
link to DVRS project
Website redesign
link to DVRS project
Valmore
link to Valmore project
UI/UX Design
link to Valmore project
Green Line Mobile
link to Green Line Mobile project
UX/UI design
link to Green Line Mobile project
IBIS Publishers
link to IBIS Publishers project
A book cover is a silent storyteller, much like UX. At Ibis Publishing, I crafted covers that don’t just look beautiful on shelves, but also tell a story, guide the reader, and connect with them in seconds.
Just like in UX, it’s about clarity, emotion, and intention and translating meaning into form.Read moreBook cover design
link to IBIS Publishers project
What my amazing clients say
Feedback from the people behind the projects. Honest words from clients I’ve had the pleasure to work with.
“Kremena proved to be an invaluable asset throughout the entire website development process. Her design expertise, combined with her collaborative and solution-focused approach, ensured that every aspect of the MAKASA website aligned perfectly with our brand identity and business goals.”
“Kremena was not only a highly skilled designer but also a valued team member. Known for her calm, solution-oriented approach, we truly appreciate her contributions and highly recommend her for any future role in web, graphic and corporate design.”
“Kremena has an extremely creative mindset and professionalism that shines through in her work. Her projects are always original, visually appealing and completed on time. Her ability to understand the client’s ideas and turn them into reality is at a remarkably high level.”
Want to save time and money by working with an expert?
I offer flexible web design services. You can pick just what you need, or combine everything for a full, seamless solution. No unnecessary extras, no rigid packages, just thoughtful design, shaped around your goals.
the process
Discovery and Planning
From digital platforms to printed stories, each project is a mix of research, structure, and visual clarity. Explore how I solve problems through design and bring ideas to life with purpose and precision.
Wireframing and Layout
Building the backbone of your site. Low-fidelity wireframes that map out user flow, content and navigation. No distractions, just structure.
Start with low-fidelity wireframes to sketch out ideas quickly and test different layouts. Then move into high-fidelity layout design, where I define hierarchy, spacing and flow.
UI Design and components
Clean, accessible, and on-brand. I design intuitive and visually consistent digital experiences, from early concepts to pixel-perfect interfaces. My focus is on crafting designs that communicate your brand’s personality, guide users effortlessly, and look great across devices.
Whether it’s UX strategy, UI design, or interactive prototyping, every detail is purposeful and aligned with the product’s goals.
Responsive and Accessible
Designs that adapt beautifully across devices, with accessibility and usability built in from the start.
From mobile-first layouts to scalable components, I ensure every interface feels natural and performs seamlessly on any screen size.
I integrate comprehensive accessibility best practices, focusing on clear hierarchy, keyboard navigation compatibility, meaningful alt-text for all imagery, and logical screen reader flow.
Web Assets and Handoff
Everything devs need, ready to go. Optimized assets, design specs, and documentation to ensure smooth implementation. I prepare complete design assets and documentation to ensure a smooth handoff to developers.
Every component, style, and interaction is clearly defined, from typography and color variables to responsive behaviors and spacing rules.
Custom Add-ons and support
Need more? I’ve got you. From custom illustrations to visual storytelling or ongoing support, I we can scale the project to your needs.
